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How We Help Clients Drive
Growth Through Change

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02

03

04

TRANSFORMATION

BRANDING

STRATEGY

POSITIONING

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Strategy

Aligning together marketing strategy with the business strategy to help clients harness the full capabilities of the marketing function to provide the best experience for customers, maximizing value and driving growth.

  • Marketing Analysis: including background research, qualitative interviews, Competitive Mapping, investment & system mapping

  • Strategic Marketing Plan: including Marketing, Communications, Content, Campaign, Digital, Organisation, & Operations strategies and plans

Branding

Combining pragmatic proven methodologies and deep experience, with multiple international brands from Hilton Hotels, DHL, Johnson & Johnson, L'Oreal, HP, SAP, Dassault Systemes and Schneider Electric, to help clients create unique differentiated brands and clear brand & naming architectures.

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Positioning

Developing a unique positioning that you can own in the minds of your customers and prospects is one of the most valuable assets your company can own. We help you develop that single-minded idea through insightful research, competitive profiling and creative thinking. At the end of any engagement, we equip you with a marketing strategy designed to drive your brand into the mind and hearts of your target customers.

Transformation

We work with clients to build marketing capabilities that help them grow and sustain high-performance teams.

Using our three-step APE (Analysis, Plan, Execute) methodology we clarify the role of marketing within a company and then help design the organisational structure that best supports the function. 

 

  • Analysis phase: background research, stakeholder interviews and financial analysis deliver a comprehensive audit on the marketing function.

  • Plan phase: we work with the leadership team to align the marketing function with the business goals and move the marketing organisation onto a robust modern marketing platform with an impactful strategic marketing plan.

  • Execution phase puts the plan into action: brand, programs & campaigns, talent & leadership, and digital transformation.

  • Metrics: consolidated brand2order dashboard which delivers a snapshot of the value marketing is delivering to the business

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Capabilities

Strategy

  • Marketing Audit

  • Marketing Planning

  • Customer Insights

  • Branding

  • Positioning

  • Story-Telling

  • People & talent

Content

  • Messaging

  • Marketing Programs

  • Customer Presentations

  • Investor presentations

  • Employee Communications

  • PR & Influencer Communications

  • Account-based marketing

Demand Generation

  • Campaigns

  • Digital 

  • Lead management

  • Marketing ROI

  • Sales alignment

  • Integrated Marketing

  • Brand2order Dashboard

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© 2019 by AKS Marketing Services 

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